Commercial real estate professionals have grown less optimistic about business conditions over the past two years, according to the annual Emerging Trends in Real Estate survey produced by PwC and the Urban Land Institute. The survey found that 50.5% of respondents rated conditions in the 2027 report as good to excellent, down from 55% in the 2026 survey and 65% in 2025.
Developers, investors, lenders and operators describe an industry where every aspect of the business requires more work than it did a few years ago, PwC and ULI said. Nearly 89% of respondents identified interest rates and the cost of capital as among the largest problems in 2027. Just over 65% named jobs and income growth, while 63% said inflation.
When asked about social and political issues facing real estate in 2027, nearly 74% mentioned housing costs and availability, 52% chose immigration policy and 50% pointed to geopolitical conflicts. As for real estate development issues, 67% cited labor costs and availability, 57.5% said state and local regulations and 53% highlighted operating costs.
The survey's outlook barometer reached its highest reading ever, a result PwC and ULI attributed to two possible factors. The reading could reflect genuine conviction that the market has repriced sufficiently to create attractive entry points, particularly for participants with available capital and a long time horizon, the report said. It could also reflect deployment pressure, as fund timelines and capital partner expectations push activity regardless of conditions.
One issue broadly shared by respondents was the recognition that the sources of return have changed. Returns in the current environment depend more heavily on income growth, operational execution and the specificity of asset and submarket selection, the report said.
The federal deficit and future debt trajectory will intensify competition for real estate capital, PwC and ULI said. U.S. Treasurys will likely offer yields that challenge core real estate returns, and investment companies may question why they should take the risk of investing in real estate development. The result is anticipated difficulties for the industry and financial distress among specific real estate companies, though this is not a systemic crisis or a sector-wide collapse, the report said.
Infrastructure categories of commercial real estate outscored every traditional and niche property type in the survey, including industrial, office, multifamily and hospitality. Last year's survey outlined the rise of formerly obscure categories such as data centers, senior housing, self-storage, medical properties and single-family rentals into essential components of institutional portfolios. This year's report shows that some of the most compelling opportunities now sit outside the traditional categories of commercial real estate. Renewable energy, digital infrastructure and transportation all require massive infrastructure and capital investments, the report said. A senior executive at a digital infrastructure firm said in the survey that such assets require a completely different evaluation than traditional real estate assets. The regulatory environment is also becoming an increasingly important component of real estate investment and development, as rent regulations, insurance costs, permitting issues, energy and utility constraints and restrictions on institutional ownership all influence where capital flows and where it does not, PwC and ULI said.
