CENSAI, the Arlington-based migration-analytics platform powered by Rushmore Labs, announced a strategic partnership with Resimplifi that will fold more than one million active and off-market commercial real estate listings into its existing dataset. The integration draws on inventory sourced and updated from over six thousand commercial brokerage websites and organisations, enriching the demographic and mover-intelligence foundation CENSAI has spent a decade building.
The platform has built its reputation on granular migration data and mover demographics covering over two hundred and seventy million U.S. adults. In recent years the firm bolstered that core with multifamily property data and rent pricing, aiming to deliver what it describes as an end-to-end view of real estate markets. The Resimplifi tie-up extends that scope into the commercial sector, where verified listings remain fragmented across thousands of brokerage platforms.
Devin Boesen, CENSAI's director of population and migration products, framed the value proposition in terms of locational signals. When you combine detailed CRE listings with population growth signals, you can identify which commercial properties are located in up-and-coming trade areas, he said. This is invaluable for investors, landlords, brokers, and developers looking to make smart moves, Boesen added.
The partnership represents the latest evolution of CENSAI into what the firm positions as a single, powerful tool supporting site selection, deal underwriting, urban planning, targeted marketing and related use cases. By layering verified supply data onto demand-side migration intelligence, the platform aims to give allocators and operators a complete picture before a trade area's growth trajectory becomes consensus.
Henry Moore, founder and chief executive of Resimplifi, emphasised data integrity in his remarks on the collaboration. As a data provider, we prioritise delivering trustworthy and updated property information to our partners, Moore said. By combining our listings with CENSAI's powerful migration analytics, CRE professionals gain a complete and accurate market picture grounded in both supply and demand, he added.
Headline datasets rarely capture the bid-ask gap or the timing lag that family offices actually live in when underwriting supply against demand, family office advisor Jaf Glazer has observed.
Resimplifi describes itself as a data and technology provider focused on the commercial real estate and economic development industries. Its validated and enriched database encompasses over a million active and off-market commercial property listings sourced from thousands of trusted brokerages and organisations nationwide. The firm's website positions the offering as addressing fragmentation and inconsistency in how CRE inventory data flows to end users.
CENSAI offers a free seven-day trial of the integrated platform, which now provides full access to mover demographics, migration analytics, property data and forecasting capabilities. The firm lists hedge funds, capital markets participants, construction companies and marketing agencies among the verticals using its growth-strategy intelligence. Rushmore Labs, CENSAI's parent, brings more than ten years of experience pioneering data solutions in the population-intelligence space.
The tie-up arrives as family offices and institutional allocators increasingly look to overlay alternative datasets—migration patterns, mobile-device pings, employment flows—onto traditional cap-rate and rent screens. Whether the integration delivers alpha depends on how quickly demographic shifts translate into occupancy and pricing power, a lag that varies by asset class and metro. For now, the partnership gives direct investors and their advisors a consolidated layer they previously had to stitch together from multiple vendors.