Knight Frank survey shows 44% of family offices plan to increase real estate exposure over the next 18 months.
The answer · checked against PRNewswire via Yahoo Finance
Which real estate asset class are family offices in Asia-Pacific most focused on investing in right now?
Hospitality has become the top real estate asset class for family office capital in Asia-Pacific, according to a press release issued by Questex for IHIF Asia on September 11, 2026. Knight Frank's Wealth Report 2025, which surveyed 150 family offices, found that 44% plan to increase their real estate exposure over the next 18 months. IHIF Asia will take place September 16–18, 2026, at Regent, Hong Kong, gathering more than 500 investors, owners, operators, developers, and hospitality brands.
Key facts
- Hospitality has become the top real estate asset class for family office capital in Asia-Pacific, according to a Questex press release dated September 11, 2026.
- Knight Frank's Wealth Report 2025, which surveyed 150 family offices, found that 44% plan to increase their exposure to real estate over the next 18 months.
- Cody Bradshaw, Group CEO of Hotels at L+R, said family office capital represents an increasingly formidable investor base with the ability to write cheques across a range of asset classes and geographies, both debt and equity.
- IB Saravanan, Vice President at Questex Asia, said there is a growing influence of family office capital in the Asia-Pacific hospitality industry.
- A session titled 'Inside Family Office Capital: Decision Frameworks and Deal Strategy' will be presented by Richard Zen, Founder and Managing Partner of Trivium Asset Management, and moderated by Candice Wu, Co-Founder of Tigris Family Office.
- IHIF Asia will take place September 16–18, 2026, at Regent, Hong Kong, bringing together more than 500 investors, owners, operators, developers, and hospitality brands.
Hospitality has become the top real estate asset class for family office capital in Asia-Pacific, according to data released ahead of the IHIF Asia conference.
Knight Frank's Wealth Report 2025 found that 44% of 150 family offices surveyed said they plan to increase their exposure to real estate over the next 18 months. Family office capital represents an increasingly formidable investor base, with the ability to write cheques across a range of asset classes and geographies, both debt and equity, L+R Group CEO Cody Bradshaw said.
The IHIF Asia conference will take place 16-18 September 2026 at Regent, Hong Kong. More than 500 investors, owners, operators, developers and hospitality brands are expected to attend.
A session titled Inside Family Office Capital: Decision Frameworks and Deal Strategy will examine how family offices evaluate deals, deploy capital and shape pricing across the region. Richard Zen, founder and managing partner of Trivium Asset Management, will present the session. Candice Wu, co-founder of Tigris Family Office, will moderate.
The conference will also host a networking session on 17 September uniting family offices and family office-owned property leaders in a lounge setting. Attendees will exchange perspectives on hospitality investment and connect with peers.
There is a growing influence of family office capital in the Asia-Pacific hospitality industry, Questex Asia vice president IB Saravanan said. IHIF Asia is creating an exclusive platform for these investors to connect, share insights and explore opportunities across the region, he said.
Hospitality Investor released The Family Office Report 2026 – APAC alongside the conference announcement. The report examines where family office capital is headed next in the region.
The Deployment Angle
Family Office Real Estate Daily Desk · our analysis, not the source's
The shift to hospitality as the top real estate asset class for family offices in Asia-Pacific signals a crowding into trophy assets and stable cash flow, not distress. Families deploying across debt and equity are bidding for the same sponsors institutional capital once dominated, compressing yields on core hotel deals in gateway markets.
Knight Frank's finding that 44% of offices plan to increase real estate exposure over 18 months suggests competition for direct ownership will intensify before it eases. Co-GP structures alongside regional operators offer a route into hospitality without assembling asset management infrastructure, but families should underwrite sponsor track records in Asia-Pacific specifically—operating expertise does not transfer cleanly across regions.
The debt side deserves equal attention. Family offices writing mezzanine or preferred equity can capture mid-teens returns on stabilised properties where senior lenders will not stretch, but those structures require legal counsel versed in cross-border hospitality workouts. Families should model revenue-per-available-room volatility through a full tourism cycle, not recent snapshots, and avoid any deal that assumes Chinese outbound travel will return to 2019 levels within two years.
Lounge networking sessions at industry conferences surface co-investment opportunities, but families should pressure-test any sponsor pitching exclusivity or speed. The best hospitality platforms in Asia-Pacific are running competitive processes with multiple family office bidders. If a deal feels easy, the sponsor is either desperate or the terms are unfavourable.
