Martha Stewart co-founded a home-intelligence app that uses artificial intelligence to track maintenance needs and property records, entering a real estate technology market increasingly dominated by tools that operate outside traditional broker relationships. Hint launched for free on the Apple App Store in August, the lifestyle media icon and co-founders Yih-Han Ma and Kyle Rush announced.
The app builds what the company calls a living profile of a home from public records, utility and environmental data, and homeowner-uploaded documents including inspections and warranties. It proactively flags maintenance needs, expiring warranties and rate changes.
The platform runs on four features: a document repository the company calls the Property Historian, a Personal Home Advisor for renovation and upkeep guidance, ongoing monitoring labeled Proactive Management and referrals to service providers that the company said stay independent of commercial ties.
"A well-run home requires attention and good judgment," Stewart said. "Hint makes that easier by helping homeowners stay organized and informed, so they can care for their homes with greater confidence and become better stewards of their property."
Hint said it will not use homeowner data to train AI models or share it without permission, and users can delete it at any time. The app is free for now. The company plans to introduce subscription features later. Stewart will speak about Hint and how AI is changing home management at the Blueprint conference in Las Vegas on Sept. 23.
Douglas Elliman is launching a company-wide AI transformation that it expects will gradually cut non-commission operating expenses over the next three years, the brokerage said in its second-quarter earnings report. The company formed a dedicated AI team to run the effort, treating AI as a cost lever rather than just a client-facing tool.
The initiative runs on two tracks: resetting costs across existing business units and building Elius, a proprietary real estate intelligence platform. Both will run on Google Cloud's AI models and infrastructure. Elius is pitched as surfacing insights and guidance beyond what static listing portals offer.
"For generations, residential real estate has been organized around the transaction, and for just as long, the data that those transactions generate has been monetized by nearly everyone except the brokerages that created it," Douglas Elliman Chief Executive Michael S. Liebowitz said in the second-quarter earnings call. "Third-party portals and platforms built billion-dollar businesses on the back of data that our agents and our clients produced. We are changing that model."
Liebowitz said Elius is designed to take Douglas Elliman's proprietary luxury real estate data and build a platform with the potential to generate new products, new revenue streams and entirely new businesses beyond brokerage. The AI transformation is in early stages, he said.
Realtors Property Resource, a wholly owned subsidiary of the National Association of Realtors, won Real Estate Analytics Platform of the Year in the sixth annual PropTech Breakthrough Awards, the company announced Aug. 13. RPR serves the association's 1.4 million-plus members with property data, market trends and reporting tools at no additional cost. The award recognized platform upgrades RPR rolled out over the past 18 months, including RPR Mobile AI CMA launched in 2025 that scores comparable properties and generates four pricing strategies into a customizable report of more than 20 pages.