Revolutionizing Real Estate with ESG Technology: The GOYOH Story
GOYOH Inc., a PropTech startup based in Tokyo, is revolutionizing the real estate industry with its innovative ESG (Environmental, Social, Governance) solutions. With buildings accounting for 40% of global greenhouse gas emissions, the demand for greener and more sustainable properties is on the rise. However, property owners face challenges in measuring and reducing the environmental impact of their buildings while also promoting social benefits.
Yukihiko Ito, the founder and CEO of GOYOH, recognized the need for real estate-focused ESG technology and data platforms and launched the company in 2018. Together with Weidi Zhang, the head of Sustainability Analytics and Social Impact, they developed a unique approach to address the challenges faced by investors in the real estate sector.
GOYOH’s main offering, EaSyGo, is an ESG-focused real tech service that aims to elevate property value by quantifying social impact, delivering actionable ESG strategies, and fostering stakeholder engagement. The platform provides a comprehensive solution for tenant involvement and investor transparency, helping track energy usage, organize sustainability events, and promote sustainable practices.
The response from customers, including AXA Real Estate Investment Manager Japan, has been positive, leading to an increase in the adoption of EaSyGo services across larger portfolios. Additionally, a partnership with Mitsubishi Estate for the Be Smart Tokyo initiative highlights GOYOH’s commitment to enhancing Quality of Life in Tokyo through advanced technology and data analysis.
While currently focused on the Japanese market, GOYOH aims to expand globally and tailor its solutions to meet the diverse needs of real estate investors worldwide. With the support of organizations like JETRO, the company is preparing for global expansion and scaling up to meet the growing demand for ESG solutions in the real estate industry.
As the focus on reducing emissions from buildings intensifies, GOYOH is well-positioned to lead the way in providing innovative tools to meet investors’ evolving ESG needs. With a global vision and a commitment to creating social impact, the company is poised for success in the rapidly changing real estate landscape.
